What is Digital Customer Engagement? Digital customer engagement is all the ways a company and their customers interact with each other. It's when companies design experiences and internet marketing strategy for their consumers to reach out in any form of communication, whether it be emailing them or following them on social media. These interactions need to work together as one big experience that not only builds relationships but strengthens brands identity too! Why is digital customer engagement important? Digital customer engagement is the way you interact with your customers. Now, not all of it happens on a screen - but that's where many people spend their time these days! There are different ways in which someone can connect digitally to brands: through email marketing; social media posts; and even websites. These interactions work together to build (or hurt) relationships between you and them over time by creating meaningful connections. How to drive digital e...