Social media strategy is an ever-changing, evolving entity. Some platforms introduce new features while others alter their algorithms to make trends and content more accessible for users everywhere. As social networks release updates with novel offerings or change the way that they filter posts in order to provide a better user experience, various aspects of trending topics will also shift accordingly. Here are top 5 social media trends you should follow in 2021 for your branded content marketing in India.
Live-streams and an increase in influencer content -has led to people staying at home more often. After events were cancelled, the inability of consumers to attend live had them unable even just socialize with their friends or family during these times. They turned instead to watching a branded livestream from any company they liked as well as online workshops by their favorite celebrities and experts on YouTube for entertainment purposes.
User Generated content to boost customer experience -Customer experiences have never been more crucial in today’s world of branding and advertising due to the rise of social media as well as the ability for everyone with internet access to be able voice their opinion on any company or product they interact with. Companies are no longer just competing against other companies within its industry; instead many businesses must compete across industries at once, like Netflix vs HBO Go - both streaming services fighting for your attention span every time when deciding which one is worth paying monthly fees too! In order not only stay competitive in this market we live in now where customer satisfaction means everything from new products being released all the way up until
More emphasis on sustainability -A recent report found that the majority of consumers feel strongly about companies doing more to help improve the environment. It's clear that from recycling, reducing waste production by using cleaner energy sources and taking on sustainable business practices are all important ways for a company to make an impact on our world.
Inclusivity is the key to success -Brands, who are seen as non-inclusive or don't appear engaged with their customers on an inclusive level will see a negative impact on sales and branding. Conversely, brands that openly display involvement in an inclusionary cause can expect increased business due to deeper connections formed by consumers for these more diverse companies
Increase in Voice and Visual Search -Voice-activated tools are on the rise, and it may be due to people being stuck at home. Or perhaps because this type of technology is more readily available. With the rise of visual content in marketing, it has become more important for marketers to focus on image alt-text and sitemaps. By using Google Lens or any other similar tool, consumers can search whatever they see--a building, a car model name plate--and turn those insights into valuable data points that create an even stronger connection with their customers. With this technology only increasing over time as well as becoming cheaper and more accessible than ever before; there's almost no excuse not to use visuals strategically going forward across all your digital channels!
The above mentioned trends will be key factors that will trend on social media in coming days and for brands to stand out they must follow these trends. To opt in for brand marketing services in India consult Pulp Strategy.
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