Leading brands know that running a successful business is more than just selling and making profit; the long-term success of any brand should be defined by its ability to form an everlasting connection with customers and having a strong Digital strategy. In this day in age, many people are looking for ways to humanize their favorite companies they do business with.
The traditional strategy of using blogs, newsletters and social media to connect with customers has been a great way for brands in the past. However, as new strategies are created that can be used by any company or industry--the old ones become outdated too quickly. If you want your brand to continue creating unique experiences online then it's time you start thinking about five innovative ways:
1.
MOBILE ENGAGEMENT - With the recent integration
of mobile phones into our daily lives, having a site that is optimized for
these devices has become increasingly important. Leveraging mobile integration
allows brands to engage customers and build brand loyalty - not just with your
company but also across social media platform.
2.
Developing video content- Video marketing is a
blast. This innovative medium has rapidly been gaining prominence as the most
watched form of content on social media and websites, because it allows viewers
to have immediate experiences without being constrained by website or app
limitations. Live video can be used for product launches, hosting Q&A’s with
your customers, promoting how-to videos that are released in real time (perfect
if you want feedback from followers), conducting interviews with industry
leaders about current topics relevant to your business niche
3.
Feedbacks using surveys- Surveys are a great,
low-cost way for businesses to keep tabs on their customers and what they want.
For example, you can use surveys periodically to find out if people like the
products that your business offers or not. Surveys also let you know which
changes should be made in order better serve your customer's needs too!
4.
Strong Social Media Presence - In the age of
social media and instant gratification, brands must be ready to respond at a
moment's notice. A recent survey found that 40% of users expect a response
within an hour after connecting with them on social media networks, while 80%
want one within 24 hours.
5. Implement chatbots-Chatbots can give your company the face that it deserves and allows you to interact with customers at a more personal level. Chatbot users are often introduced into your business for the first time, so this is an opportunity to make a good impression from day one!
Thus, Brands have many avenues through which they can build trust and loyalty with their consumers nowadays, thanks largely due to emerging technology such as social media platforms where people are constantly connected online all day long - even when offline! The ways in which companies utilize this new technological landscape allow them greater access into both current trends within different demographics while also expanding beyond just one initial contact opportunity. To help you with your internet marketingstrategy you must hire a digital strategy consultant.
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