In the wake of a global pandemic crisis, companies have been forced to make changes in order to remain competitive. Some businesses that may not ordinarily be able to afford these new technologies are now adopting them and incorporating digital transformation into their business Digital strategy as they strive for success.
With a shift in consumer behavior, due to the pandemic-induced restrictions and with technology now being integrated everywhere, digital transformation has come as no surprise. With online platforms becoming more popular than ever before for consumers (despite recent limitations), businesses are adapting by building their own internet marketing strategy to cater towards these changing demographics.
1. Data Analytics - Data has been one of the most important digital transformation trends for business leaders, as they try to find a way into this "goldmine" in order to unlock its potential. These leaders are laying their foundations on data so that they may step forward and reap all it's benefits.
2. Artificial Intelligence - The idea of democratizing AI is to make it accessible for all organizations and their employees. This means that businesses are using new tools like artificial intelligence, machine learning, and other data-based decision making sources in order to be more productive than ever before. In the year 2021 we will see not only a shift towards automation but also an increase in transparency from companies who have embraced this type of technology as well as those who haven't quite gotten there yet.
3. Contactless solutions and digital payments - Digital transformation is happening so fast this year, with contactless dining and digital payments becoming the norm. The trend towards these solutions will require solid infrastructure to support them thus boosting the digital transformation.
4. Customer Data Platform - Organizations never had to be alone on their digital transformation journey. Customers were always right there, embracing new technologies at break-neck speed too.The customer data platform (CDP) is a centralized database that stores all of your company's customers' information in one location. This helps businesses to collect and process the right data, from both online and offline channels at once.
5. Visual Search for Online Sales - The global dominance of e-commerce is a stark reminder that the transformation programs are no longer considered just business innovation. They have become essential to stay ahead of digital trends and continue capturing market share in an increasingly competitive environment. Virtual reality is the future of online shopping. With virtual assistants and visual search technology, you can now browse physical stores with a click of your mouse or swipe on your phone. Imagine looking for that perfect shirt in store shelves without having to leave home!
The world of technology is constantly moving, and to keep up with the speed it's going at digital transformation requires a blend between all these different technologies. If you want to boost your brand’s Digital presence then digital strategy consultant can help you with that.
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