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How automobile industry has evolved in 2021 through digital strategy

The automobile industry has been changing rapidly in the past few decades. With new technologies being introduced and innovative ideas being executed, it's safe to say that this will only continue with time. In 2021, we are going to see a lot of different changes within the automotive industry as digital marketing is really starting to take off. We're expecting more companies to move towards digital advertising and marketing campaigns as they become more cost-effective than ever before. It's also likely that there will be an increase in online sales and eCommerce platforms due to lower prices for vehicles from manufacturers. Finally, look forward to seeing more brands use social media channels such as Facebook or Twitter for customer service purposes or even just general brand awareness efforts!

Top trends impacting the Automobile sector in 2021 –

Mobile optimization - The way car users search and shop has changed significantly with the introduction of mobile devices. Whether searching for their favorite models, locating dealerships or comparing prices, 51% of people do it all on their phone - a pretty convenient option when you don't have to be driving while doing so!

AR and VR Incorporation – Augmented reality is an exciting technology that can help car buyers visualize a vehicle's colors and finishes before they make their purchase. Dealerships are boosting sales by incorporating AR into their marketing strategies, which increases conversion rates.


Creation of Sales Tool – Creation of sales tool for your automobile company is extremely helpful to track and provide your customer with seamless experience. The tool can have various features like – customization according to the customer’s demands, brochure of the vehicles offered, etc., A digital strategy consultant can guide you better as to how these tools can benefit your business and generate ROI.

     Voice Search Optimization - Brands are missing out on an incredible opportunity to capitalize on voice search. Not optimizing for it will mean that potential website traffic could be lost, which is important if you want your showroom and dealership fully trafficked with interested customers. One way of doing this would be by integrating paid search, blogs, and the company's site so people can find what they're looking in their own language more easily using keywords like "auto parts" or even just saying "dealership." Integrating this Internet marketing strategy in your brand’s marketing plan will boost its sales.

Video content usage - The power of personalization is undeniable. Personalized videos are interactive and can adapt to the user's preferences, as well as other aspects such as personality or location. When these videos target a specific audience, they become more effective in persuading that person than traditional ads because an advertiser has much better understanding about what will appeal to them specifically. Research suggests that 70% of car buyers watch YouTube video before making their purchase decision

There are a lot of new technologies that will shape the automobile sector in 2021. But at the end of the day, what matters most is your sales strategy and how well it aligns with these trends. If you're looking for Digital Strategy Agency in India to help you in designing an effective marketing campaign to drive more traffic or increase conversion rates on your website, contact us today! We'll work with you to craft a plan that takes into account all aspects of digital marketing like social media ads, YouTube videos, voice search optimization (SEO), etc., so you don't have to worry about getting lost in this brave new world. Which trend are you currently using or planning on implementing?

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